Many initiatives had been done since the emergence of each cultural heritage preservation, cultural tourism, art idealism, and Triple-Helix concept. However, there was a lack of full combination between these perspectives. This study deals with their real implementation. Exploratory study was conducted to construct complete overview of the idea. Qualitative approach was used in order to gather in-depth understanding of archival information and to develop direct observation as well as interviews with field actors. Saung Angklung Udjo, a UNESCO’s recognized institution in preserving cultural heritage (Angklung), was taken as the focus of the study. Discussion was concluded into an overview that preserving cultural heritage in tourism business could be seamlessly done through the harmony of art idealism, commercialization, being boosted and balanced by using Triple-Helix collaboration. Surrounding issues were solved through good marketing strategy, joint-cooperation, and local economic development. This study enlightened preservation of cultural heritage through Triple-Helix collaboration in a full profit-oriented tourism business which spurs local economic development and supports youth participation in heritage preservation, without losing the authenticity of art itself.
American Journal of Tourism Management 2 (2013)

Preserving cultural heritage: The harmony between art idealism, commercialization, and Triple-Helix collaboration

2013 • E.H. Setyagung, U. Hani, I. Azzadina, C.P.M. Sianipar and T. Ishii

Abstract. Many initiatives had been done since the emergence of each cultural heritage preservation, cultural tourism, art idealism, and Triple-Helix concept. However, there was a lack of full combination between these perspectives. This study deals with their real implementation. Exploratory study was conducted to construct complete overview of the idea. Qualitative approach was used in order to gather in-depth understanding of archival information and to develop direct observation as well as interviews with field actors. Saung Angklung Udjo, a UNESCO’s recognized institution in preserving cultural heritage (Angklung), was taken as the focus of the study. Discussion was concluded into an overview that preserving cultural heritage in tourism business could be seamlessly done through the harmony of art idealism, commercialization, being boosted and balanced by using Triple-Helix collaboration. Surrounding issues were solved through good marketing strategy, joint-cooperation, and local economic development. This study enlightened preservation of cultural heritage through Triple-Helix collaboration in a full profit-oriented tourism business which spurs local economic development and supports youth participation in heritage preservation, without losing the authenticity of art itself.

DOI: 10.5923/j.tourism.20130201.03

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