Many initiatives have been developed in management, i.e. employee recruitment phase, since the marketing’s adoption on social media analysis. However, rarely has social media analysis been included in the context of performance measurement. Therefore, this paper aims to develop a conceptual framework of social media analysis in performance measurement. Limited literature related to both social media and performance measurement will be surveyed and combined to develop the framework. This paper concludes that social media analysis can be treated as the base of new performance measurement approach in terms of measuring activity of the employee by performance management team and collecting 360-degree feedbacks from the relations of measured employee. By looking at limited previous efforts, this paper bring new light beyond common understanding by using proposed framework of social media analysis as a new approach in performance measurement.
3rd ICTOM 2012

Social media analysis in performance measurement: Moving toward a new approach

2012 • C.P.M. Sianipar, R.C. Putri and D. Wibisono

The 3rd International Conference on Technology and Operations Management

Abstract. Many initiatives have been developed in management, i.e. employee recruitment phase, since the marketing’s adoption on social media analysis. However, rarely has social media analysis been included in the context of performance measurement. Therefore, this paper aims to develop a conceptual framework of social media analysis in performance measurement. Limited literature related to both social media and performance measurement will be surveyed and combined to develop the framework. This paper concludes that social media analysis can be treated as the base of new performance measurement approach in terms of measuring activity of the employee by performance management team and collecting 360-degree feedbacks from the relations of measured employee. By looking at limited previous efforts, this paper bring new light beyond common understanding by using proposed framework of social media analysis as a new approach in performance measurement.

Conference

Available Sources

RepositoryLinkType
ResearchGateDownloadPDF
SSRNRead OnlineTEXT