Social media: Toward an integrated human collaboration in supply-chain management
2014 • C.P.M. Sianipar and G. Yudoko
Abstract. Many advances in the information technology (IT) area have changed modern business practices. Such phenomenon has given a notion that human collaboration in supply chain management (SCM) has become more possible. In this third era of Internet technology, social media has been widely recognized as the most promising technology to socially connect people in virtual ways. Looking at these facts, this paper investigates the potential use of social media in SCM. This paper aims to explore the drivers of the use of social media for tightening human collaboration in the whole supply chain and to provide a framework of social media integration in SCM. Also, several rule of thumbs in implementing the integration are briefly described. This paper concludes that the integration of social media into SCM have required companies to understand the characteristics of SCM integration, the functional building blocks embedded in social media, and potential effects and impacts in the new environment. Any firm has to adapt social media into all business processes, meaning that strong attentions have to be addressed to the social media integration phases into supply chain as well as the integration phase of supply chain itself. Due to the fact that this topic still on its way to be a matured knowledge, this paper throws an initiation to understand the full potential of social media as well as the integration of social media to support human collaboration in SCM.